Why pay for advertising ... when knowing these proven public relations secrets can get the media to advertise your products for you - for FREE?
And today, the biggest PR pay-off today - for Internet marketers or any business with a web site -- is in electronic media ... publicizing your business on the radio, broadcast TV, cable, and the Internet!
Dear Marketer:
It's the great American PR rip-off.
Big NYC PR firms ... and corporate PR departments ... routinely charge their clients and employers $50,000 to $100,000 or more per year.
In exchange, they churn out mountains of dull, boring, ho-hum press releases ... sterile, unimaginative PR materials destined straight for the round file at obscure trade publications and local newspapers no one reads any more.
The fact is, no PR firm or department is as knowledgeable, passionate, energetic, and enthusiastic as you are when it comes to marketing your product or service.
That being the case, the absolute best person to dream up - and carry out - a winning PR campaign for your business ... is YOU!
"But wait a minute," I can hear you saying. "I'd love to promote my product or service to the media and on the Internet. But I'm not a PR agency. And I know nothing about PR."
That was once a problem. But no longer, thanks to a new "do-it-yourself" tool for creating BIG publicity ideas ... and promoting them on a SMALL budget....
Getting tons of free PR on TV, radio,
and online - once difficult, now easy!
In my new e-book, The Electronic Public Relations Handbook, I show you how to get thousands of dollars worth FREE publicity in today's hottest media: TV, radio, and the Internet.
Traditional PR firms, books, and courses focus mostly on print media - sending press releases to magazines and newspapers.
But newspaper readership is down, the magazine industry is shrinking, and the Internet is where it's at!
In The Electronic Public Relations Handbook, you'll master dozens of battle-tested strategies for getting your name broadcast widely over the air, on cable, and throughout the World Wide Web.
Including:
- Can a PR campaign get you on The Tonight Show? The answer may shock you. Page 7.
- Promote yourself as an expert in your field - at zero cost - by being a guest expert on other people's webinars and teleseminars. They do all the work, you grab all the glory. Page 64.
- 15 ways to generate more leads and sales from media interviews. Page 37.
- Easy ways to get your message across to hundreds of radio and TV stations nationwide - without paying a dime for commercial air time. Page 8.
- 10 ideas for promoting your product or service online with podcasts. Page 64.
- What to do when a radio, TV, or tele-seminar host asks you a question during a live interview -- and you do not know the answer. Page 40.
- Gain fame and fortune online as a widely followed blogger. Page 66.
- If you are an articulate speaker but not a great writer, here's the best way to get quick publicity on the Internet. Page 10.
- Master the "8 F's" of media relations -- and get more attention from the press and online. Page 67.
- How my 7-year-old son's dropping an electronic gigapet into the toilet got me front-page publicity in my local daily newspaper. Page 41.
- 6 ways to get new exposure and results from old press coverage. Page 69.
- Raise your search engine rankings by posting all of your press releases on your web site. Page 11.
- 5 crafty PR ideas that are dirt cheap, easy to do, and your competition probably hasn't thought of. Page 71.
- How to make it easy and convenient for radio and TV talk show hosts to have you on their programs -- and conduct engaging interviews with you. Page 44.
- Thinking of hiring professional PR help? 6 things you must do before you shake hands or sign a contract. Page 73.
- Press kits for electronic media: what's the best format - print or electronic? Page 12.
- 10 do's and don'ts for keeping in touch with journalists via e-mail. Page 77.
- How to survive "media hell." Page 47.
- Before going on the radio and TV talk show circuit, take these steps to make sure your voice conveys the right image. Page 79.
- 10 key documents reporters and producers are likely to ask you for ... and what to include in each. Page 14.
- 5 proven techniques for generating more PR through word of mouth. Page 80.
- 8 guidelines to help you dress right for your next TV appearance. Page 49.
- Does getting a celebrity to endorse your product make sense for you? (The affordable cost will certainly surprise you.) Page 82.
- 23 steps to creating "corporate backgrounders" that editors will actually use to write stories about you. Page 16.
- Simple act of etiquette that most publicity seekers ignore can get you back for repeat appearances on most radio and TV shows. Page 51.
- A sure-fire way to make sure the interviewer asks you the right questions about your product or service when you are a guest on a talk radio show or podcast. Page 18.
- 7 ways to be one of the best interviews the program host has ever conducted. Page 53.
- How to instantly build credibility with journalists and producers - and convince them that your story is media worthy. All you need is scissors, paper, and tape - or a PC with page layout software. Page 20.
- 5 ways to recycle media interviews in your ongoing marketing campaigns. Page 54.
- 20 tips to writing PR materials that grab a producer's or editor's attention -- and saves your press kit from hitting the round file. Page 21.
- Create online buzz and a sense of community with a free content-rich web site. Page 55.
- Template for a model press release. Works in print, TV and radio, even online. Page 24.
- Keep in touch with media, prospects, and customers with a free electronic newsletter. Page 56.
- Can you e-mail editors and producers press releases or is that still a no-no? Answer on page 26.
- Start your own radio or TV show. It's easier - and cheaper - than you think. Page 58.
- 6 steps to getting yourself booked as an expert guest on TV and radio talk shows. Page 31.
- Get known on the Internet by participating in online discussion groups. Here's where to find them -- and what to do once you're on them. Page 59.
- Become the media's "go-to" person on your topic by sending a pitch letter much like this one. See page 34. It got one guru booked as a guest on nearly 40 radio shows.
- 9 questions to ask about your product before promoting yourself in print, online, or broadcast media. Page 61.
- Increase your odds of getting favorable PR by keeping a telephone on your nightstand next to your bed. Page 36.
- Generating FREE publicity online through Twitter, Facebook, Linked-In, MySpace, and other social networking sites. Page 62.
- How to optimize press releases to increase your rankings on Google and other major search engines. Page 63.
- 15 rules of "netiquette" for conducting yourself professionally -- and appropriately -- in online discussion groups and forms. Page 87.
- Plus: model press releases ... e-mails ... media directories ... PR books ... web sites ... press kits ... PR firms ... online article web sites ... e-zine directories ... podcasting tools ... keyword research and discovery resources ... blogs ... social networking sites ... online discussion groups ... media associations and organizations ... press release distribution services. Starts on page 84.
Order now and save $20
When you master Electronic Public Relations, you can boost your search engine rankings ... drive a ton of traffic to your web site ... and generate more visits, clicks, page views, orders, and sales online than ever before.
The Electronic Public Relations Handbook has a list price of $59 - representing a fraction of the real value this big 121-page manual can add to your business.
But order now at the special introductory rate and get a $20 savings off the cover price. That's right. Act today and you pay only $39. That's less than I charge for just 5 minutes of my time.
Use it risk-free for 90 days
Very few PR agencies guarantee PR placements - and virtually no PR firms guarantee increased sales.
But with The Electronic Public Relations Handbook, you get both. I guarantee it -- or you don't pay me!
That's right....
If The Electronic Public Relations Handbook doesn't help you generate increased publicity, media exposure, and new business worth at least $10,000 to you....
Or you are dissatisfied for any other reason ... or for no reason at all ... just let me know within 90 days.
I'll refund your $39 payment in full. No questions asked. And you may keep the e-book free with my compliments.
That way, you risk nothing.
However, the choice is yours.
In 90 days or sooner, you could be famous in your own field, industry, profession, or community ... through FREE publicity on radio, TV, and the Internet.
Or, you could be ignored by the media - and unknown to the thousands of potential customers who need what you are selling.
It's entirely up to you.
So what are you waiting for?
To order The Electronic Public Relations Handbook on a 90-day risk-free trial basis, just click below now:
Sincerely,
Bob Bly
P.S. Quick-Response Bonus! Order The Electronic Public Relations Handbook and you get a FREE 90-page Special Report, How to Do Your Own Public Relations (list price: $29).
In it, you'll discover:
- 29 great story ideas for the next issue of your company newsletter or e-zine. See page 17.
- Promoting yourself, your company, or your product through public speaking? Here's how to make your talk more memorable, engaging, and persuasive. Page 26.
- How to use "DR PR" - direct response press releases - to generate new leads, prospects, and business opportunities. Page 14.
- 4-part formula for writing business letters that get you the results you want. Page 50.
- Want to position yourself as an expert by writing a book? 5 ways to write a book proposal a publisher says "yes" to. Page 29.
- Fool-proof formula for writing articles and getting them published, under your byline, in the trade publications your customers and prospects read. Page 14.
- Plus: a special library of sample press releases and query letters. Easy-to-follow templates guide you in writing your own PR materials. Starts on page 58.
To order The Electronic Public Relations Handbook ... and get your FREE Special Report ... just click below now:
Bob Bly is a full-time freelance copywriter specializing in business-to-business and direct marketing. He earns more than $600,000 a year from his writing, speaking, and consulting, and became a self-made multi-millionaire while still in his 30s.
A copywriter for more than a quarter of a century, Bob has written promotions for over 100 clients including Phillips, Agora, KCI, 21st Century, Weiss Research, EBI Medical Systems, Sony, IBM, AT&T, Grumman, Crain Communications, McGraw-Hill, Intuit, Passlogix, Isogon Software, and AlliedSignal.
Bob is the author of over 70 books including The Copywriter's Handbook (Henry Holt) and Business-to-Business Direct Marketing (NTC Business Books). He has published more than 100 articles in such publications as Successful Meetings, Direct, Business Marketing, Writer's Digest, and Amtrak Express.
Bob's writing awards include a Gold Echo from the Direct Marketing Association, an IMMY from the Information Industry Association, two Southstar Awards, an American Corporate Identity Award of Excellence, the Standard of Excellence award from the Web Marketing Association, and AWAI 2007 Copywriter of the Year. He has also taught marketing at New York University.
Mr. Bly has appeared as a guest on dozens of TV and radio shows including The Advertising Show, Bernard Meltzer, CNBC, and CBS Hard Copy. He has been featured in major media ranging from the LA Times and Nation's Business to the New York Post and the National Enquirer.He was a featured speaker at the 2006 annual conference of the National Speakers Association.
about Bob Bly
"One of the best copywriters in the business."
--Michael Meanwell, author, "The Wealthy Writer
"Bob Bly is one of the most successful copywriters in the world. I've used his services and purchased a lot of his materials -- and always profited from both."
--Bob Serling, President, Idea Quotient
"Considered one of the best copywriters in the country."
--David E. Wright, President, International Speakers Network
"There's no better copywriter than Robert W. Bly, the man I call the 'King of Copy.' He can teach you more about the art and science of marketing than anyone I know."
--Richard Dean Starr
"20 years ago, when Bob Bly starting teaching copywriting, the field was deeply shrouded in mystery. Now, thanks to Bob, learning copywriting, though still a tricky proposition, is much easier."
--Ken McCarthy
"For over 25 years, Bob Bly has set the gold standard in results-oriented business-to-business writing."
--Roger C. Parker, author, Looking Good in Print
"Perhaps the most famous copywriter of all."
--Apryl Duncan
"When it comes to educating his fellow copywriters and marketers, Bob Bly is the master."
--Dianna Huff
"Bob . . . Just got the copy and advertisement you did for my new book . . . It's great! You are good! Great job . . . you have tremendous insights into what excites and what sells!"
--Don Libey, Libey Incorporated
"In my opinion, you are the best copywriter in the software industry."
--Judy MacDonald, Director of Marketing, Direct Response
"I've spoken to a thousand copywriters over the years and Bob Bly is the best. He knows what he's doing."
--Joe Culotta, Natural Medicine Co.
"I am happy to report to you that your piece outproduced the 4 other packages we tested against it. I want to talk to you about another project...."
--Nick Roumi, Pacific Coast Funding
"The original ad insert of 'Wall Street's Loss is Your Gain' continues to kick butt -- pulls 12 to 15 subscriptions a week. Not bad for a $500 investment made 5 months ago."
--Charles Mizrahi, Stealth Stocks
"As a marketing professional, for 17 years I wrote my own promotional material. But I am not a professional copywriter. It wasn't until I took my own advice that I started getting the results I deserved. With Bob Bly, I got what I wanted - in the promised time frame - with re-writes - and the results I wanted. Thanks Bob!"
--Mark Amtower, Amtower & Company
"I found your ad copy compelling, powerful ... even entertaining. You really communicated the 'feel' of the message we are selling. Thanks for such great work, Bob!"
--Ashley Earnhardt Aiken, Thomas Nelson Publishers
"Bob wrote the most ballsy ad in the history of Dynamic Changes and it set sales records this fall. People couldn't stop themselves from responding."
--Richard Scheffren, Dynamic Changes Hypnosis
"Last year you did all the copy on the What Would Jesus Eat brochure. It was wonderful and I believe is one of the reasons that the book continues to do so very well.
--Pamela Clements, Thomas Nelson Publishers
"A special thanks to Bob for doing a superb job and making this work so well. I felt like a brilliant puppet in your hands."
--Michael Masterson, AWAI
"Even though he refuses to admit it, Bob is THE Direct Marketing guru...or, at the very least, he's mine."
--Jill Perri, American Consultants League
"I am thrilled with your package, it is doing great -- will roll out as the control."
--Chris Gast, Intuit
"Great job on the Turnaround Report; it's been a huge success. We've had an incredible product launch, with hundreds of free trials in the first week."
--Marc Stockman, TheStreet.com
"Just to let you know we have been using your 8 ways letter and brochure that you did for us last year with great success. We decided to double our monthly direct mailing. Things are really taking off. I can only attribute that to our increased direct mail program. Thank you for helping us get an effective package together."
--Ray Hardee, Engineered Software, Inc.
"Your e-mail to promote ETR pulled double the response and three times the gross revenue of the control, with a 45% increase in average order size."
--Lisa Bruette, Agora Inc.
"We're very pleased! The piece you wrote has at 43 days resulted in 204 orders and 165% ROI. I have submitted a new mail plan for a rollout for 200,000+ pieces. You'll be getting a royalty payment for this."
--George Rayburn, The Dan Ferris Power Report
"It was a pleasure to work with you. Your stuff just works. You are the best money I've ever spent. Thanks a million!"
--Gail Coopersmith, Coopersmith List Consultants
"Your copy was right on target and played a major role in one of our most successful new product launches."
--Joan Damico, GretagMacbeth
"We're still running both projects you did for us last time. They're still pulling. Great stuff.
--John Leper, Stanford International
"The first four times your half-page, 2-color ad ran in Chemical Engineering, it was the highest inquiry generating ad in the magazine. It even outscored full pages and spreads."
--Bob Berner, Robert K. Berner Associates
"We still are using [the package you did for us]. It still beats all challengers to the control."
--Mark Friedman, Medical Economics
"Potence insert is looking good, currently projected to achieve a 3.64% response with a $60 (three units of purchase) average order."
--Glory Kneass, Drs. Preferred
"The Internet direct mail you wrote for us got an excellent response: 7.55% from a rented list of hard-to-excite prospects."
--Ken Paston, Studebaker-Worthington Leasing Corp.
"Bob, since working with you last fall on the plan to position Unique Truck as a source for all shop equipment, we have cut our catalog mailings 60% with no drop in sales. I look forward to a long relationship."
--Dick Stillwell, President, Unique Truck
"Sizzling stuff... very compelling... top shelf. Thanks for your quick turnaround."
--Patrick Kephart, MasterMedia
"All who reviewed your copy agreed it was terrific. Certainly it's the best DM copy I've ever had to work with, because you've hit the rare combination of good writing and a good knowledge of what you are writing about."
--Lois DeLong, American Institute of Chemical Engineers
"The copy is very good and certainly a fresh improvement on what we've done in the past. Thanks again for your help... the campaign was very successful."
--Scott Thompson, Federal Employees Almanac
"Congratulations. Your Forecasts & Strategies 'Internet Infrastructure' package is a winner... your piece is doing almost twice as good as our 'Y2K Sample Issue' mailing. I am looking forward to working with you again in the future."
--Chris Marett, Phillips Publishing
"Bob Bly, our marketing consultant, helped us produce over 8% response in less than 2 months after we started a marketing campaign. Not only did we get good numbers, we got inquiries from the cream of the crop on our target list. And, we generated about 350% increase in dollar business over the previous year."
--Sheila M. Anderson, President, Commercial Property Services
"The advanced renewal you wrote for Utility Forecaster is doing great! Mailed 4/29... 5.2% response (as of 5/27) and an average sale of $116. Thanks!"
--Lori Bethea, KCI Communications
"Your #10 direct mail package for Sarnoff's Samurai Strategies has beat the pants off the control by more than 3 to 1. Congratulations and keep up the good work!"
--David Yale, M&PA
"The letter is good... approximately 10% responded."
--Stephen S. Flaum, Flaum Consultants
"Here is a contract for four separate direct mail packages. The More Than a Gut Feeling for Sales direct mail package is getting an excellent response—a very big thank you for your help on that project."
--Tiffan Yamen, American Media
"The direct mail package looks great! Thanks!"
--Tammy Ray, Marketing Director, McGraw-Hill Book Clubs
"You sure write powerful copy!"
--Fred Weiss, Studebaker-Worthington Leasing Corp.
"Bly Rules!"
--Murray Raphel, Raphel Marketing
"Mr. Copy."
--Markus Allen, Publisher
"There is no greater authority on business-to-business direct response copywriting than Bob Bly. What impresses me most about Bob Bly is his knack for making things clear and simple."
--Scott Miller
"Bob Bly is among the most accomplished self-employed copywriters in recent years."
--Steve Slaunwhite
"Bob Bly is probably the best business-to-business, high tech. industrial, direct marketing copywriter in the country."
--John Clausen
"Perhaps the most famous copywriter of them all."
--The Writer
"[A] freelance writing dynamo...."
--Writer's Digest
"One of the great copywriters in the direct marketing industry...."
--Ruth Stevens, author, The DMA Lead Generation Handbook
"...[a] copywriting giant..."
--Freelance Writer's Report